How to Balance Motherhood and Entrepreneurship from Five Well-Known ‘Mompreneurs’
Superhero versus supermom. Pick your team.
My inspiration is always the real-life hero. Being a mom and a business owner, I understand the challenges of building an empire and managing a family. At times, it’s difficult to decide whom to attend to first — a crying baby or a client call?
But there are some moms who have learned the art of being successful. By successful, I mean moms who are truly enjoying rocking their little ones while rocking their business goals too. Yes, success is an art, and some mompreneurs have mastered this art by finding the perfect balance between juggling diaper bags and laptop cases.
The advice from these five successful mompreneurs will inspire you to be both a better mother and a successful entrepreneur.
Set Realistic Expectations
Jessica Alba, a known face in showbiz for years, co-founded The Honest Company in 2012 because of a need that was not being fulfilled. While preparing for the arrival of her first child, Alba struggled to find baby products that were natural, home and environment-friendly and safe for her family. This challenge inspired her to start her own business, which is now a billion dollar company.
Alba takes pride in being a full-time, hands-on mother and often takes her girls to work. I really resonate with her advice on setting realistic business expectations. Understanding your limitations, knowing your bandwidth and not being too impatient to hit the seven-figure mark will help you stay positive and on track during the highs and lows of the business lifecycle.
Form A Tribe
Julie Aigner Clark founded Baby Einstein, “the first-ever media company to create humanities-based, enriching content for children under the age of four.” After starting out in Julie’s basement, the company now makes over $20 million.
Julie advises entrepreneurs to work in a team — with people who have the skills they lack. I can vouch for this myself. Working as a solopreneur handling different aspects of my business, I hit a roadblock. But once I partnered with people who complemented my own skills, I was able to channel my time and efforts into focusing on tasks I was good at.
Teamwork makes the dream work, so if you want to build your empire, find your own tribe and start working together toward a common goal.
Tap Into Your Inner Voice
Suzy Batiz, CEO and founder of Poo-Pourri, faced many failed businesses, an abusive marriage and two bankruptcies. But none of these setbacks stopped her from building a $300 million business with 100% ownership.
Not many people in Suzy’s life believed in her business idea but she knew that she could do it. So she advises entrepreneurs to do the same: Believe in yourself and listen to your inner intuition.
Listening to my inner voice has never failed me, and I always recommend my clients do the same, whether it’s their personal or professional life. If you are ever confused about your business decisions, sit down, meditate and tap into your internal guidance system to gain clarity and find your own answers.
Provide Value First
A lack of natural, pure and organic deodorants in the marketplace led entrepreneur Margaux Khoury to create PitShield. She started by mixing together a simple base of coconut oil, baking soda and cornstarch in her kitchen and ended up creating 10 different formulas that were much safer than everyday deodorants and antiperspirants.
However, she always felt that there was something missing in the product. So she worked for six months to create a certified, cruelty-free, organic, 100% vegan and completely safe deodorant under her brand, “The Best Deodorant in The World.”
Margaux shared her insight with me in an interview. “As mothers, we have very (very) little time to do anything that isn’t going to add true value to the world. By adding value first, the revenue and success will follow. So knowing when to quit is a real skill to learn.”
Her advice for mompreneurs is to know when to give up on something and move on. “The idea that quitting is bad is absurd. Entrepreneurs invent, they try different things. Until one day, they start the company they’re meant to start, and finish.”
Stay True To Who You Are
A young mother with two small children, Sheila Lirio Marcelo had difficulty finding quality childcare solutions. She knew her problem was not just her own, and there had to be a better way to find a good sitter. It led her to found Care.com, a valuable resource to find trustworthy childcare since 2006. Today, the company is the largest online care solution in the world, with more than 10.7 million members across 16 countries.
Sheila’s advice to women entrepreneurs is to play the game on their own terms. It’s easy to lose your genuineness while trying to fit into the mold of business stereotypes, but always remember you can achieve all your goals and be successful by setting your own rules and being authentic to your true self.
Being a mother and an entrepreneur is certainly not easy, but these five mompreneurs managed to build an empire without sacrificing family. Now that you are inspired, how will you manage your career as a mompreneur?